Europe, Interviews

Julia Miosga – Founder & Managing Director of DigitalLandscapeGardener

Meet Julia Miosga, founder and Managing Director of DigitalLandscapeGardener, offering help for self-help by empowering individuals, companies, associations, authorities and NGOs (non-governmental organizations) to design an optimal digital landscape. Julia is a graduate cultural scientist with a focus on political science.

In a Nutshell: What role does technology play in your work?

Technology and Digital Transformation in logistics & supply chains, mobility, trade and agriculture is my focus of work. In all industries I pay special attention to digital aspects of resource efficiency and sustainability.

Some time ago, the term “digital landscape” came up in the economic and political language. Little by little, this landscape becomes a condition for development processes in companies, cities and regions. Digital visions and strategies are the basis for a successful business in the future. It is not enough for long-term success to install a certain software, open an online shop, set up an antenna or dream of flying drone taxis. In a post-industrial society, big players can only achieve their economic, ecological and social goals with intelligent networking: in a flourishing and diverse digital landscape. But just as a landscape or a field has to be cultivated – with soil preparation, sowing, irrigation and harvesting – the digital landscape also needs planning and maintenance.

Many public and private actors are currently ignoring this work or failing to exploit its potential. Companies have full order books and feel in safety themselves. Administrations fear away from cultural change and fail to develop new skills. This narrow horizon becomes risky as soon as the increasingly digitalized environment brings with it the first order stagnation or other major changes. Those who then want to “quickly” develop visions for the changing world will often no longer be able to do so.

As a digital landscape gardener, I offer help for self-help. I empower individuals, companies, associations, authorities and NGOs (non-governmental organisations) to design a optimal digital landscape.

My principles are:

  • Profitability: Networking and digitization must be feasible at a reasonable price
  • Practicability: Concrete actions are more important than abstract concepts
  • Motivation: Short “sprints” must soon bring tangible results
  • Humanity: People and their needs must be the focus of attention

Tell us a bit about your journey? Where did you start and how did you get to where you are now?

I am a graduate cultural scientist with a focus on political science. I worked for several years as a Key Account Manager and Business Development Manager for IT hardware and SaaS providers. My areas of expertise include equipping mega data centers, electronic data communication, data security and managed hosting.

For the last few years, I have been responsible for the digital transformation of retail and Logistics as the Head of Retail & Logistics at the IT industry association Bitkom. In addition to representing the political interests of logistics and retail, my activities included monitoring digital trends and disruptive technologies, developing and publishing guidelines and expanding cooperation with related industries along the entire digital supply chain.

Today as mentioned before I offer help for self-help as a DigitalLandscapeGardener. I empower individuals, companies, associations, authorities and NGOs (non-governmental organisations) to design a digital landscape. I ask creative questions, develop solutions with agile methods and offer personalized networking.

Women in the field of technology are definitely in the minority. What steps should be taken to attract more women to tech?

I think this is a very complex issue which is deeply manifested in economy and society. There is no simple answer to that question.

But it’s time for radical changes not just in the field of technology but also in other industries and politics.

I am pro a minimum quotation and speech lists to enable all type of gender and personalities to express themselves and to be or become part of economy and politics.

One activity of my portfolio is more female gardeners: Coaching for women on stage.

The answers to that questions are the answers of the current feminist debates.

Moreover, we should not wait for somebody else to change, we have to conquer the world and space on our own and change ourselves. Because diversity is of central importance for digital landscapes. That’s why I especially support women to become “gardener”.

As mentioned I hold a diploma (equivalent to a master degree) in cultural science which included practice in theatre and performance art. Together with my work experience on the stages of big tech conferences I offer the perfect match for coaching on stage.

What is the greatest transformation in technology you’ve witnessed in your career?

Myself – from cultural studies theatre, literature, art and politics to tech. I didn’t know much about tech before I started my career and now I am a tech generalist!

What is the thing that you are most excited about at the moment?

I started my own business, last week.

What and who were the influencers of who you are today?

This is a difficult question because everything I did, what happened and who I met influenced me who I am today.

But an special impact had my parents and maybe Willy Lieverscheidt (Compania Buffo) with: La storia di una tigre – The Tale of a Tiger of  Dario Fo (Die Geschichte einer Tigerin).

If you could host a dinner party with 3 influential people in tech, who would you invite and what would the setting be?

Julia is the founder and Managing Director of DigitalLandscapeGardener, offering help for self-help by empowering individuals, companies, associations, authorities and NGOs (non-governmental organizations) to design an optimal digital landscape. Julia is a graduate cultural scientist with a focus on political science. She has worked as a Key Account Manager and Business Development Manager for IT hardware and SaaS providers for several years. Her areas of expertise include equipping mega data centers, electronic data communication, data security and managed hosting.

For the last few years, Julia has been responsible for the digital transformation of retail and Logistics as the Head of Retail & Logistics at the IT industry association Bitkom. In addition to representing the political interests of logistics and retail, her activities included monitoring digital trends and disruptive technologies, developing and publishing guidelines and expanding cooperation with related industries along the entire digital supply chain.

Today she offers help for self-help as a DigitalLandscapeGardener. She empowers individuals, companies, associations, authorities and NGOs (non-governmental organizations) to design a digital landscape by asking creative questions, developing solutions with agile methods and offering personalized networking.

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